about us

ALE YU JEWELRY

In a constantly changing world, billions of people find comfort in minimalist, yet in-style beauty trends, such as jewelry. Ale Yu found a personal passion for gorgeous jewelry and precious stones at a young age. She carried her enthusiasm about specially designed gemstones into the professional realm, founding Ale Yu Jewelry in 2021.

Originally from Brazil, Ale often visits the craft markets of inner Brazilian cities to appreciate and find inspiration in the works of different vendors. From stone jewelry to decorative rings and pendants, she found her calling in design and its endless possibilities. Enchanted by the industry herself, she received her master’s in Fashion Design before stepping into the field to gain real-world experience. An industry enthusiast, she has also experimented with both web and interior design to further push her creative output and expand her knowledge. Her experience in different fields would shape her masterful eye for fashion, culminating in her creation of her own jewelry brand.

The company’s pieces boast the modernity of trendy, eye-catching yet minimal designs. It offers high-quality, handmade, 18k solid gold pieces and select gemstones, specializing in fine jewelry for sophisticated and memorable occasions. From weddings, to anniversaries, date nights, holidays, and more—Ale Yu Jewelry wants all of its wearers to don something that does more than just look pretty. The pieces emanate an energy that brings the precious work closer to its wearer, allowing them to not only enjoy the aesthetic look, but also giving them pride in the knowledge that they are carrying something meaningful.

Her passion fuels each design, and her carefully selected stone pieces bring power to the wearer. From colorful arrays of gemstones on tennis chain bracelets to necklaces as golden as the beams of the morning sun, buyers are able to find the perfect jewelry piece to match their personal energy. The stones can bring benefits that aid in the mental well-being of the wearer, such as positivity, tranquility and focus. When you know what you are wearing, you become more conscious of your own character, as what you wear is an extension of who you are and your style preferences. Ale’s company seeks to help you feel comfortable with yourself and truly at peace with your chosen design. 

A proud mother of a 3-year-old daughter named Melissa, her presence in Ale’s life motivates the jewelry business. By creating a positive energy or purposeful symbol in each piece, the founder can share with customers those strong feelings of love, joy, beauty and hope that she experiences in motherhood. For lovers of design, Ale Yu Jewelry brings joy and empowerment through quality, handmade pieces without sacrificing comfort or beauty.